Cartier had developed a new selling strategy during the recession of 2009,to maintain sales, targetting the world of marriage by creating special boutiques dedicated only to future brides.
Now it has gone one step further and actually created an application for Iphones and Ipads called Cartier Bridal.
Brides-to-be can download this application in order to personalise their creations, see link:
http://itunes.apple.com/us/app/cartier-bridal-for-ipad/id430588013?mt=8
http://www.luxurydaily.com/top-10-luxury-branded-mobile-apps-of-q3/
Through this application, women (or perhaps the future husband) have the choice of design, diamond quality and size, materials and more to create the unique bridal jewelry pieces of their dreams.
Services go even beyond. Their is a possibility of measuring finger size, and, in the case of an emergency, locate the nearest store, or reserve a ring!
Very interesting what Cartier did.I think they are trying to personalize more and more their customers especially when we know that an engagement ring is one of the most memorable moment for everyones life.Having the possibility to programe your desires in base of your dreams should deffinetely transform your shopping in something easy, fast and unique.
RépondreSupprimerLooking forward having the opportunity to join this application for mty future plans. :-)