On the descriptive side, I believe I did my best in summarising articles in a clear manner but also tried to make it interesting. For the analytic component, I think I did a good job because I tried analyzing the articles as best as I could and researched other articles to have a good comparison.
For the insightful side, I make efforts, but the fact that I am new to digital marketing and the hospitality industry perhaps has influenced the quality of my examples. I attempted to find the best examples.
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